Michael Grieve
Chief Brand Officer, Jumeirah
United Arab Emirates
Shaping iconic brands, from high fashion to high-end hospitality.
Michael Grieve has been the Chief Brand Officer at Jumeirah Group, a member of Dubai Holding, since April 2024.
The New Zealand-born executive brings 15+ years of experience shaping global icons like BMW, MINI, Adidas, Nike’s Jordan Brand, and Gucci.
As Gucci’s Vice President of Brand & Client (EMEA), he led marketing, events, and client engagement across Europe, the Middle East, and Africa.
Now, he is spearheading Jumeirah’s Mission 2030, an ambitious strategy to double the brand’s portfolio while solidifying its position among the world’s top luxury hospitality brands.
A graduate of the University of Auckland, Grieve also serves as a Strategic Advisor at New Zealand Trade and Enterprise, helping New Zealand businesses expand globally.
Chief Brand OfficerCurrent
VP Brand & Client EMEA
Jordan Brand Director
Global Retail Marketing Manager
Auckland University of Technology
Auckland Grammar School
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