Maria Carla Liuni
Chief Brand Officer, Ferrari
Italy
Polishing Ferrari’s global brilliance.
Former jewelry executive Maria Carla Liuni has been Ferrari’s Chief Brand Officer since 2022.
She has revitalized some of the world’s most iconic names, including Danish jeweler Pandora, LVMH-owned Bulgari, and consumer goods giant Procter & Gamble (where she managed high-end perfume and makeup labels including Dolce & Gabbana, Gucci, and Hugo Boss).
At Ferrari, Liuni is not just preserving the allure of the Prancing Horse—she is steering Ferrari’s expansion into lifestyle ventures and crafting the next chapter of the brand’s legendary story.
She graduated in Economics at Rome’s Luiss Business School and holds a master’s degree in marketing from the IPSOA Management School of Milan.
Chief Brand OfficerCurrent
CMO
VP Global Marketing
VP Prestige
IPSOA Milano
Luiss Business School
Two years was all it took for Maria Carla Liuni to elevate Pandora’s desirability and transform its brand image.
Maria Carla Liuni spent nearly 20 years at Procter & Gamble, leading the Prestige division and overseeing luxury brands like Dolce & Gabbana, Gucci, and Hugo Boss across perfume, makeup, and skincare.
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