Enrico Galliera
Chief Marketing and Commercial Officer, Ferrari
Italy
Driving Ferrari’s ultra-exclusive allure and fueling the Italian marque’s global growth.
Since 2010, Enrico Galliera has been the mastermind behind Ferrari’s ultra-exclusive allure as Chief Marketing and Commercial Officer. Balancing the brand’s meticulously curated reputation with global expansion, Galliera has cemented Ferrari as one of the world’s most desired brands. Through limited production runs, bespoke customer experiences, and exquisitely orchestrated marketing strategies, Galliera keeps Ferrari—and its iconic Prancing Horse logo—firmly at the pinnacle of exclusivity and performance. But his influence doesn’t stop at car sales. Galliera has cultivated a culture where exclusivity reigns supreme—rumors of blacklisted high-profile owners for missteps like improper care or unauthorized modifications only add to the mystique. From Lewis Hamilton's joining the company's F1 team to the meticulously staged release of the 70th-anniversary model to creating a high-end stay at the Ferrari Museum with Airbnb, Galliera has not only safeguarded Ferrari’s legacy but amplified its desirability, while fueling demand that exceeds the deliberately limited supply.
SVP MarketingCurrent
Europe & Export Director
London Business School
University of Parma
Enrico Galliera spent the first two decades of his career with Italian pasta maker Barilla.
Galliera crafted Ferrari’s exclusive allocation strategy, where customers must be invited to purchase limited-edition models.
He championed Ferrari’s successful entry into hybrid and electric vehicles.
- —World's Most Influential CMOs, Forbes
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