Johanna Monange

French founder of Maison 21G, Johanna Monange is redefining luxury scent creation with over 20 years of expertise in the art of bespoke perfumery. As the new Couturier of the Hospitality World, she crafts olfactory signatures and scented objects that transform spaces into unforgettable sensory experiences, seamlessly weaving brand identity into every fragrance.

A true master in designing bespoke scents for luxury hospitality and high-end brands, Johanna elevates brand storytelling through fragrance, ensuring that each creation embodies the essence, values, and vision of her clients. Her prestigious collaborations include Mandarin Oriental, Raffles, Chedi Hegra, Ritz Carlton, as well as luxury icons such as Ferrari, Maserati, Hennessy, and Rolls-Royce. With a profound understanding of luxury product design and the consumer journey, she meticulously selects high-quality and sustainable materials, ensuring that every scented objects, and its presentation tell a unique and captivating story—one that resonates deeply with the soul of each brand.