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Florine Eppe
Media & Publishing

Florine Eppe

Founding Member

Founder, Luxe Digital

United Arab Emirates

An award-winning digital luxury entrepreneur making people and brands shine online.

16 +
Years of international experience
83 M +
Visits on Luxe Digital since 2018
$76 M +
Generated for partners
About

Florine Eppe Beauloye is an award-winning digital entrepreneur, international speaker, praised author, accomplished luxury marketing leader, and avid world explorer.

She is the Founder and Editor in Chief of Luxe Digital, a leading luxury publication with millions of annual readers - and recognized as one of the 50 Best Luxury Media in the World by the Luxury Lifestyle Awards. Florine is also the founder and CEO of mOOnshot digital, a boutique digital agency for lifestyle and luxury brands.

Florine has appeared on stages across the world, and her insights in Forbes, The Financial Times, Harvard Business School’s academic papers and more.

A former TV Journalist, PR Manager, and Head of Marketing for international B2C and B2B brands, she is a sophisticated storyteller at heart.

Experience
Present

Founder & Editor in ChiefCurrent

Luxe Digital
Present

FounderCurrent

mOOnshot digital
Present

FounderCurrent

Worthbury
Earlier

Sales & Marketing Manager

VLCC Group
Earlier

Head of Marketing & Communications

Zumo International
Earlier

Journalist

TV Lux
Education
—

Université libre de Bruxelles (ULB)

Master, Marketing (First-Class Honours)
2000 - 2002

Université de Namur

Bachelor, Information & Communication (Honours)
Interests
BusinessDanceFashionNaturePhilanthropyPhotographyRunningTechnologyTravelWriting
Did you know?
“

Florine grew Luxe Digital from zero to a community of millions of readers—purely organically (ranking #1 on Google for some of the most highly competitive keywords).

“

Florine shared the screen with David Wenham (yes, Faramir from The Lord of the Rings trilogy) in the series “Answered by Fire” as an extra while backpacking solo at 22 around Australia.

“

Florine is the author of the book “Shine: Digital Craftsmanship for Modern Luxury Brands” praised by industry leaders from LinkedIn, Google, Facebook, and The Wall Street Journal.

Recognition
  • —Top 50 Best Luxury Media In The World, Luxury Lifestyle Awards
Also on Worthbury
L Luxe DigitalThe house profile · Media & Publishing
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