Felicitas Morhart
Full Professor of Marketing, University of Lausanne
Switzerland
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Felicitas is Full Professor of Marketing at the University of Lausanne and Founder of the Swiss Center for Luxury Research. Her teaching and research centers on identity-based branding, luxury consumption, and status signaling. Her research has been published in top international journals. In 2020, she published the Research Handbook on Luxury Branding (Edward Elgar Publishing). Felicitas also advises and coaches managers, primarily in the luxury and premium industries. In 2013, she was voted among the “Top 40 under 40” by the Swiss business magazine Bilanz. In 2019 and 2020, she was also voted one of the top 100 successful women by the Swiss magazine “Women in Business”. In 2022, she co-founded OriginALLuxury, a multistakeholder initiative for traceability technologies in the luxury industries. She serves as a Board member for two companies in the creative and luxury industries, and writes for the Swiss edition of the magazine "The Materialist".
Full Professor of MarketingCurrent
University of St. Gallen
- —Top Speaker 2025 by the World Chamber of Luxury Commerce
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