Pietro Beccari
CEO, Louis Vuitton
France
The maestro behind LVMH's icons—from Fendi to Dior to Louis Vuitton—and the visionary backing Pharrell Williams' LV era.
Born in Italy, in 1967, Pietro Beccari stands as a towering figure in the world of luxury fashion—an executive who has steered not one, not two, but three of LVMH’s most prestigious Maisons to remarkable success. A Business Administration graduate from the University of Parma, he began his career in marketing roles at Benckiser (Italy) and Parmalat (USA), followed by a leadership position at Henkel (Germany) as Corporate Vice-President for Haircare. In 2006, Beccari joined LVMH as Executive VP of Marketing and Communications for Louis Vuitton. By 2012, he was appointed Chairman and CEO of Fendi, reinvigorating the Roman label’s appeal and global reach. His next move came in 2018, when he was named Chairman and CEO of Christian Dior Couture, where he nearly quadrupled the brand’s revenues. Since February 2023, he has been serving as the Chairman and CEO of Louis Vuitton.
CEOCurrent
CEO
CEO
University of Parma, Italy
Pharrell Williams' appointment as Louis Vuitton's Men's Creative Director was one of Pietro Beccari's first key decisions as CEO.
Led the transformation of Dior’s historic 30 Avenue Montaigne boutique into a flagship store featuring restaurants and a museum.
Beccari once played soccer professionally, and he credits the discipline and teamwork learned from sports as foundational to his corporate success.
- 2018Alumnus of the Year, University of Parma
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