Lorenzo Bertelli
CMO, Prada Group
Italy
Championing sustainable luxury and racing to the top.
Born in 1988, Lorenzo Bertelli is the eldest son of influential Italian duo Miuccia Prada and Patrizio Bertelli and a former rally car driver.
His journey with the Prada Group began in 2017, initially overseeing digital communications. By 2019, he advanced to Group Marketing Director and later assumed the Head of Corporate Social Responsibility role. In May 2021, Lorenzo became an Executive Director of Prada S.p.A.
Under his leadership, the Hong Kong-listed, family-run company has emphasized sustainability, notably through the SEA BEYOND educational program in collaboration with UNESCO.
Group CMO & Head of CSRCurrent
San Raffaele University
Lorenzo Bertelli spearheaded the SEA BEYOND program with UNESCO, focusing on ocean preservation and education.
In 2023, Lorenzo Bertelli opened the Prada Caffé at Harrods, London’s historic luxury department store.
Under his leadership, Prada and Axiom Space unveiled lunar spacesuits to be worn for NASA's Artemis III moon mission, planned for 2026.
- 2023Patron of the Ocean Decade Alliance, UNESCO
- 2022Forbes 50 Most Influential CMOs in the World
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