Jean-Frédéric Dufour
CEO, Rolex
Switzerland
Mastering luxury timepieces and sitting on the throne of watchmaking.
Jean Frédéric Dufour has been steering the crown jewel of horology, Rolex, since 2015. As Chief Executive Officer, he’s not just maintained the Swiss brand’s legendary status but propelled it to new heights, doubling its revenue under his leadership. Renowned for his knack for blending heritage with innovation, Dufour embodies the art of timeless luxury. Before ascending to Rolex, Dufour revitalized Zenith as CEO, breathing new life into the LVMH-owned brand with his celebrated reimagination of the iconic El Primero collection. A graduate of the University of Geneva, he honed his expertise at prestigious names like Chopard, Swatch Group, and Ulysse Nardin before fully cementing his legacy at Rolex.
CEOCurrent
CEO
University of Geneva
Jean-Frédéric Dufour spearheaded Rolex's first Certified Pre-Owned program.
Dufour began his career as a trainee at a Swiss bank in Hong Kong before dedicating his career to the watch industry.
Known for wearing watches on his right wrist, Jean-Frédéric Dufour instigated the left-crown design of the GMT-Master II.
Listed alongside the people who lead luxury
This is what people find when they look you up.
A profile like this is written, verified and kept for good — on the publication about the people behind luxury. Apply, and we'll make yours.
One time, yours permanently — no renewals. Every member is reviewed; if it isn't the right fit, you're fully refunded.