Skip to content

About De Beers

De Beers is a renowned company in the diamond industry, specializing in the exploration, mining, and marketing of diamonds. Founded in 1888, it has played a pivotal role in shaping the global diamond market. Notable achievements include pioneering diamond branding with the iconic "A Diamond is Forever" campaign, which significantly increased consumer demand.

Use your own AI

Private, personal, & on your terms.

Open De Beers in the AI assistant of your choice, with the right cues to take it further.

How we use AI

Ask Worthbury

Bring your own AI

Your question opens in a new tab with De Beers in mind; the conversation stays with you.

Similar companies

More retail companies on Worthbury.

Worthbury membership

Work at De Beers? Your profile belongs here.

Worthbury is the premier visibility platform for the people who run, shape and define luxury and lifestyle.